Chief Executive Officer
the former VP of Bill Graham Presents, general manager of A&M Records and President of 33rd Street Records / Bayside Distribution ( owned by Tower Records) is now the CEO of Second Octave. Morty’s career has spanned 40 years in artist management (including gold and platinum selling artists the Neville Brothers, Gin Blossoms, Aaron Neville, Monster Magnet, Sheryl Crow and others), concert promotion (Amnesty International tour, City of Hope benefit, SOMO Concerts and more), and major record company management.
Chief Financial Officer
former Live Nation Vice President of Licensing, began his music career as National Sales Manager for Sony Signatures. After moving to London from San Francisco to manage the sponsorship program for the 1998 World Cup in Paris for Sony Steve secured World Wide agency representation and North American Licensing rights from Apple Corp and The Beatles. Steve grew, nurtured, and managed The Beatles licensing programs as well as programs for KISS, Barbra Streisand and many others before joining SOMO Concerts as a partner.
brings more than 20 years of production management experience in broadcast and live production; special events; public relations; cable TV startups from design and buildout to operations; and marketing to the Second Octave management team. She was instrumental in launching 4 cable TV networks, and was the first woman to own and operate an independent news gathering network on Capitol Hill in Washington, DC.
Assistant Marketing Director
Sonoma County native Isabelle Garson is a media producer, social media thought leader and Assistant Marketing Director for SOMO Concerts and Second Octave. She has worked in the start up tech world, consumable entertainment industry, with prominent local promoters and event organizers as a consultant, strategist and content marketer. With an eye towards the rapidly developing future of the digital age she specializes in social media strategy, photography, videography, podcast production and graphic design. She loves common sense, expression, encouragement and the ocean.
is the Marketing Director for Second Octave and SOMO Concerts. He previously worked with the Luther Burbank Center for the Arts, and actively serves Chimera Arts & Maker Space as a board member. Bryce cut his teeth at a DIY venue in Santa Rosa called the Boogie Room and Gardens and comes from a background of poetry, loud local shows, an Associate’s degree from the Santa Rosa Junior College and a bachelor’s in Sustainable Business from Warren Wilson College.
is the Production Director at Second Octave. A unique of mixture of community organizer and vaudevillian carnival barker, Josh is known throughout the North Bay for pushing the music scene to new heights with projects like the Railroad Square Music Festival, Rivertown Revival, and music-centered non-profit The North Bay Hootenanny. He was raised in Santa Rosa and is an alumni of Sonoma State University. This Sonoma County creature is also the frontman of Santa Rosa’s folk punk band The Crux.
Steve Gardner is a career musician who teaches, performs and is an Agent at Second Octave. He studied classical music but is really more into Irish Fiddle tunes, Blues and Gypsy Jazz. He can be found riding horses, fly fishing, hanging out with his dog and his family and onstage playing the fiddle.
an artist and technologist specializing in visual design dedicated to helping organizations define their visual brand and web presence. With a complementary background in IT and network deployment, he thrives in the intersection between art and technology.