How is Second Octave Sustainable?

This year has been monumental for our company.

Second Octave has seen a beautiful growth from possibility into reality. After warming up with a variety of local cd releases, serving up The Next Level Showcase & Conference as well as growing The Railroad Square Music Festival, we then progressed into our SOMO Concerts season with an intention of “promoting community and fun in the North Bay through festival style shows in a safe environment that supports local creativity, collaboration and commerce”. Second Octave is pursuing sustainable business in an incredibly difficult sector within an early market area, which does not have an illustrious past for successful venues or music promotion companies, but we see it as “ripe and ready for more”. There is possibility in these hills and hearts, and we want to water that hope while caring for it with the hardened hands of those who have walked the rough road of creativity in the North Bay.

When I say sustainable I am referring to a focus on environmental, social and economic factors.

Second Octave is environmentally conscious through our highly solar powered venue, focus on green technologies, progression into better water usage and trash/recycling/compost practices. We focus on social/community value by collaborating with small and locally owned businesses that source within Sonoma County, giving stage and audience to rising performing and visual artists while working tirelessly to shine a light on the vivacious- but shy- creative culture that fills and surrounds our area. In terms of economics, our bosses have provided new business to the area with the talent agency and venue, they have experimented with a rare-for-Sonoma-County idea of hiring young professionals who are all born and raised here such as myself, Josh, Isabelle and Richard.

This is an expanded version of our mission of “Music. Community. Experience.” We strive to support music by connecting it with the surrounding community and bringing years of local and international entertainment work to provide the experiences that stick to your memory.

Second Octave launches SOMO Concerts 3rd season.

The Team

  • Lee – Band Leader
  • Morty – Yogi
  • Steve – Ops Cop
  • Adrianna – Cat Herder
  • Josh – Pied Piper
  • Bryce – Market Master
  • Isabelle – Media Maven
  • Richard – Graphics Guru
  • Tom – Bookie
  • Alex – All Around

We hit a high note in February

With our management client Eliane Elias winning a Grammy for Best Latin Jazz Album. Speaking of albums Royal Jelly Jive finished recording theirs at Prairie Sun Studios and held a listening party at the recording studio. Kudos to RJJ as well on playing BottleRock this May.

Early activates before our Somo Concert Series have included an El Radio Fantastique show at The Mystic & an upcoming Frankie Boots & The Sam Chase (album release show) @ The Phoenix in Petaluma May 14. We were also proud to have produced the 2-day showcase for the Next Level Conference in conjunction with Creative Sonoma and our own Josh Windmiller’s Northbay Hootenanny! Another NB Hootenanny is the upcoming Railroad Square Music Festival in Santa Rosa on June 5th, and the music of Petaluma’s The Rivertown Revival July 16. Additionally we launched our merchandise service arm designing and providing merchandise services for Yanni’s 2016 tour!

Here is our 2016 Somo Concerts lineup!

This year’s festivities kick off with the Seva Foundation’s 80th birthday bash benefit for the legendary Wavy Gravy on May 22nd with two stages of music featuring progressive blue grassers Yonder Mountain String Band, three-time Grammy winner Steve Earl, San Francisco psychedelic rockers New Riders of the Purple Sage, Dead Winter Carpenters, John Popper of Blues Traveller, electric, acoustic, lap and pedal steel “guitar monk” Steve Kimock and local heartthrobs The T-Sisters. Tickets are on sale now at www.seva.org/

The young soul singer Allen Stone will play the SOMO Event Center June 30th with support from San Francisco’s psychedelic soul band, The Monophonics. Tickets are on sale now at www.somoconcerts.com. Stone proves himself deeply devoted to making uncompromisingly soulful music that transcends all pop convention. Like many of his own musical heroes- Stevie Wonder chief among them- Stone pulls off the near-magical feat of channeling a weight of the-world sensitivity into his songs while still radiating hope and promise. Stone has been featured on the Ellen Degeneres show, the Conan O’Brien show and was VH1’s first “You Oughta Know” artist of 2013.

July 10th brings the World’s Greatest Pink Floyd Tribute Show: Brit Floyd (as seen on PBS) with a spectacular new million dollar light show, state of the art video design and an even bigger stage production, Space and Time CONTINUUM promises to be the most ambitious and best Brit Floyd show yet. Powerhouse alternative rock vocalist Grace Potter brings her solo debut, Midnight, July 22nd, an inspired work that is surprising, revelatory and wildly original. Reggae fans will be delighted to hear that UB40 featuring Ali Campbell, Astro and Mickey Virtue will be joined by the legendary Wailers on July 27th.

August brings Rock torchbearers Gov’t Mule

Celebrating their 20-year anniversary with an extensive tour and a series of dynamic live archival releases that highlight the group’s versatility and epic, fearless live performances. They will be accompanied by one of the most acclaimed, respected and successful southern rock bands of the 21st century, Blackberry Smoke, on the 31st.

September starts with an epic 80’s New Wave/Pop/Rock show “Lost 80’s Live”

Featuring Cutting Crew, Flock of Seagulls, Wang Chung, Berlin, Tommy Tutone, Nu Shooz, Dramarama, Annabella of Bow Wow Wow on the 2nd and continues with this year’s Earle Fest benefitting the Earle Baum Center on the 17th, three-time Grammy winner Lucinda Williams shares a killer bill with The Mavericks, The Paladins and acclaimed local opener Girls + Boys.

Watch for announcements regarding our sponsors and additional shows!

Stay Green

Second Octave Entertainment: secondoctave.com

SOMO Concerts: somoconcerts.com

SOMO Village: www.somoliving.com